Brand Assessment


Delineates the brand value proposition and position.

PerceptionLab® evaluates brand performance and differentiation to attract clients, build relationships and create loyalty.


Create market share and earnings momentum with The Long Group’s proprietary method of evaluating brand performance.

  • Scores brand advantage.
  • Identifies performance gaps and distinctive competencies.
  • Establishes market preferences among competing brands.
  • Segments the market and clients.
  • Identifies direction for future strategy, planning and positioning.

Contact us to learn more and to schedule a webinar.