New Market Exploration


Establish branch expansion priorities.

MarketLab® facilitates market expansion by profiling and prioritizing potential trade areas.


Establish branch expansion priorities utilizing The Long Group’s proprietary consumer and
business financial database.

  • Constructs a consumer and business profile for each potential market.
  • Establishes market demand for financial services of deposits and loans among consumers and businesses.
  • Calculates branch capacity.
  • Prioritizes and ranks markets competing for capital.

Contact us to learn more and to schedule a webinar.