Define growth strategies within existing markets with The Long Group’s proprietary consumer and business database.
- Rationalizes the existing branch network to optimize performance.
- Quantifies each branch neighborhood or primary service area geography.
- Determines financial service demand by product line among consumers and businesses.
- Establishes branch market share penetration by product line.
- Defines incremental growth opportunities by product line and market.
- Reveals branch and financial institution key performance indicator diagnostics.
- Targets opportunity by product, branch and purchaser.