CustomerLab®
Business Intelligence Platform

 

Capture new customers and maximize the revenue generated from current clients in existing markets.

CustomerLab® provides a 360⁰ view of existing markets and clients to focus retention activities, prospect more intelligently and improve marketing ROI.

CustomerLab®

Define growth strategies within existing markets with The Long Group’s proprietary consumer and business database.

  • Rationalizes the existing branch network to optimize performance.
  • Quantifies each branch neighborhood or primary service area geography.
  • Determines financial service demand by product line among consumers and businesses.
  • Establishes branch market share penetration by product line.
  • Defines incremental growth opportunities by product line and market.
  • Reveals branch and financial institution key performance indicator diagnostics.
  • Targets opportunity by product, branch and purchaser.

Contact us to learn more and to schedule a webinar.