Ensure the profitable deployment of capital by establishing performance expectations and modeling the financial impact of the branching decision utilizing The Long Group’s proprietary assessment.
- Examines financial service demand by product line among consumers and businesses.
- Quantifies incremental deposit and loan opportunities.
- Aligns branch configuration and staffing expenditures to capture defined opportunities.
- Calculates the earnings potential associated with the branch.
- Establishes annual performance goals and frames the branch balance sheet including deposit and loan mix.
- Values the branching decision from a profit and loss perspective.