Build Market Share and Earnings.

Drive Revenue. Control Costs.

Improve Performance.

The Long Group provides the business intelligence

to think strategically and act tactically.

The Long Group provides the business intelligence to think strategically and act tactically.

The Long Group’s proprietary consumer and business financial database offers insight regarding product ownership, financial journey, purchase intent and channel utilization forming the basis of
The Long Group’s trademarked, predictive analytics platform.

Solution Suite

CustomerLab® Business Intelligence Platform

Capture new customers and maximize the revenue generated
from current clients in existing markets.

NextProductLab® Customer Engagement

Deepen customer relationships.

MarketLab® New Market Exploration

Establish branch expansion priorities.

LocationLab® Site Selection

Define the appropriate means of market entry.

BranchLab® Branch Projections

Calculate the financial impact of the branching decision.

PlanningLab® Strategic Planning

Define operating priorities, actions and expected results.

PerceptionLab® Brand Assessment

Delineates the brand value proposition and position.

StaffingLab® Staffing Intelligence

Assess productivity and right size branch staffing.

RevMarketing™ Market Intelligence Ecosystem

Improve marketing effectiveness and efficiency.

EmployeeCultureLab™ Employee Engagement

Identify Satisfaction Drivers.

ProfitLab® Product Profitability

Define strategies to maximize earnings.