Customer Engagement


Deepen customer relationships.

NextProductLab® expands share of wallet by connecting the right customer with the right product in the right place at the right time.


Deepen client relationships with The Long Group’s proprietary consumer and business database
by defining specific household financial service demand, financial journey and purchase intent.

  • Engages customers with a personalized, relevant, meaningful and consultative offer.
  • Launches multi-channel cross-sale opportunities to reach customers as each interacts with the financial institution.
  • Extends the tenure of a client relationship.
  • Develops relationships among transactional clients as a gateway to balance sheet and earnings expansion.

Contact us to learn more and to schedule a webinar.