NextProductLab®
Customer Engagement
Deepen customer relationships.
NextProductLab® expands share of wallet by connecting the right customer with the right product in the right place at the right time.
NextProductLab®
Deepen client relationships with The Long Group’s proprietary consumer and business database
by defining specific household financial service demand, financial journey and purchase intent.
- Engages customers with a personalized, relevant, meaningful and consultative offer.
- Launches multi-channel cross-sale opportunities to reach customers as each interacts with the financial institution.
- Extends the tenure of a client relationship.
- Develops relationships among transactional clients as a gateway to balance sheet and earnings expansion.