Build Market Share and Earnings.
Drive Revenue. Control Costs.
Improve Performance.
The Long Group provides the business intelligence
to think strategically and act tactically.
The Long Group provides the business intelligence to think strategically and act tactically.
The Long Group’s proprietary consumer and business financial database offers insight regarding product ownership, financial journey, purchase intent and channel utilization forming the basis of
The Long Group’s trademarked, predictive analytics platform.
Solution Suite
CustomerLab® Business Intelligence Platform
Capture new customers and maximize the revenue generated
from current clients in existing markets.
NextProductLab® Customer Engagement
Deepen customer relationships.
MarketLab® New Market Exploration
Establish branch expansion priorities.
LocationLab® Site Selection
Define the appropriate means of market entry.
BranchLab® Branch Projections
Calculate the financial impact of the branching decision.
PlanningLab® Strategic Planning
Define operating priorities, actions and expected results.
PerceptionLab® Brand Assessment
Delineates the brand value proposition and position.
StaffingLab® Staffing Intelligence
Assess productivity and right size branch staffing.
Marketing360Lab™ Market Intelligence Ecosystem
Improve marketing effectiveness and efficiency.
EmployeeCultureLab™ Employee Engagement
Identify Satisfaction Drivers.
ProfitLab® Product Profitability
Define strategies to maximize earnings.