CustomerLab®
Business Intelligence Platform
Understand demand, performance and opportunity by product, market and segment.
CustomerLab® provides a 360⁰ view of existing markets and clients to focus retention activities, prospect more intelligently and improve marketing ROI.
CustomerLab®
Define branch rationalization and growth strategies within existing markets with The Long Group’s proprietary consumer and business intelligence database to capture new customers, expand relationships and maximize revenue. The Long Group’s approach delivers unparalleled accuracy, combining consumer and business analytics, competitive insights, and performance modeling.
- Rationalizes the existing branch network to optimize performance.
- Quantifies each branch neighborhood or primary service area geography.
- Determines financial service demand by product line among consumers and businesses.
- Establishes branch market share penetration by product line.
- Defines incremental growth opportunities by product line and market.
- Reveals branch and financial institution key performance indicator diagnostics (KPIs).
- Targets opportunity by product, branch and purchaser.
Inform decision making with trusted, objective third-party guidance. With The Long Group, data drives decisions and decisions drive growth.