CustomerLab®
Business Intelligence Platform
Understand demand, performance and opportunity by product, market and segment.
CustomerLab® provides a 360⁰ view of existing markets and clients to focus retention activities, prospect more intelligently and improve marketing ROI.
CustomerLab®
Define growth strategies within existing markets with The Long Group’s proprietary consumer and business intelligence database to capture new customers, expand relationships and maximize revenue.
- Rationalizes the existing branch network to optimize performance.
- Quantifies each branch neighborhood or primary service area geography.
- Determines financial service demand by product line among consumers and businesses.
- Establishes branch market share penetration by product line.
- Defines incremental growth opportunities by product line and market.
- Reveals branch and financial institution key performance indicator diagnostics (KPIs).
- Targets opportunity by product, branch and purchaser.